Catriona Brickel

In-memoriam giving is a substantial source of funds for charities in the UK but there has been little empirical work to understand how it might support (or hinder) individuals in coping with loss. After working in charitable fundraising, I have seen charities invest in digital forms of giving and memorialisation with good intentions, but with little guidance as to how bereaved people may be affected.

 

By adopting a participatory methodology and co-creating this research with charities, I plan to maximise the utility of this research project, enabling better outcomes for charities and bereaved donors alike.