The research focuses on the challenges organisations face within the realms of the Third Sector, particularly in response to socio-political driven change for the continued deliverance of public services. Identity evokes questions concerning ‘who we are in relation to others?’ and ‘what makes us different?’. Organisations encompass a collective sense of this, but how does identity initially form and become accomplished by actors over time? The turbulence of both changing environments and institutions introduces a multitude of tensions and interactions between actors seeking to negotiate the challenges of organisational identity.  Particular challenges for organisations include confusion of identity across multiple sectors, the internal and external tensions this elicits, and the positive and/or negative consequences.