My research seeks to discover whether there is compelling evidence for associative processes in humans. We know that humans can learn associations between things via a verbal, propositional process, as we often reason to ourselves why two things are related. However, the existence of a subconscious associative process, that automatically builds associations without relying upon conscious knowledge, is questioned. My research will use behavioural, neuroscientific, and computational techniques to provide evidence toward this, and in doing so resolve the larger ongoing debate as to whether single or dual-process accounts of learning and memory are the better model for human cognition.