The fashion industry is increasingly coming under fire due to concerns surrounding its sustainability. As just one example, it is thought that if the sector continues on its current trajectory, it will account for a quarter of the world’s carbon emissions by 2050. A potential way to alleviate some of these concerns could be to transition towards using circular textiles, as opposed to virgin alternatives. These type of textiles align to the principles of the circular economy and can be created from bio-based or regenerated fibres. Through my interdisciplinary PhD I am exploring the barriers, motivators and relationships impacting the adoption of circular textiles within commercial fashion ranges.