Cultured meat is meat grown from animal cells without the need to slaughter animals. My research is in individual attitudes towards cultured meat products, especially the cognitive and affective mechanisms…
Cultured meat is meat grown from animal cells without the need to slaughter animals. My research is in individual attitudes towards cultured meat products, especially the cognitive and affective mechanisms shaping behaviour towards cultured meat. I am exploring how perceptions change over time, the mechanisms underpinning this change, and the role of emotions in forming perceptions of unfamiliar objects.