The visibility of animal slaughter in Denmark contrasts starkly with the modes of concealment typical of slaughterhouses in industrialised societies. The public can enter a pig slaughterhouse and tour the facility, tracking the animal from the slaughterhouse gate to the dinner plate. Interestingly, Denmark boasts one of the highest meat consumption rates in the world. This transparency of animal slaughter transcends the slaughterhouse to other arenas of animal consumption. My ESRC-funded PhD will involve a 13-month ethnographic fieldwork wherein I will interrogate Danish cultural attitudes towards animals and explore how these are influenced by visibility of animal consumptive practices.