Emily Hughes


PhD Researcher in Psychology (ESRC 1+3)
College of Life and Environmental Sciences, University of Exeter

Start date: September 2017

Research topic: Social identity, health behaviour and behaviour change

My research aims to provide a comprehensive test of the utility of a novel social identity model of behavioural associations (SIMBA) that proposes associations between the concepts of social identity, group norms, and individual behaviour. The model suggests that individuals are motivated to maintain a level of cognitive consistency. Therefore, behaviour change could be achieved through modifying the strength of any one of these associations. Through highlighting the way in which associations exist in established groups, can be created in novel groups, and can be changed in both novel and established groups, I hope for the research to serve as a foundation for behaviour change interventions.

Research supervisors: Dr Joanne Smith, Dr Natalia Lawrence

Email: eah220@exeter.ac.uk

LinkedIn: https://uk.linkedin.com/in/emily-hughes-63245b9a

Twitter: https://twitter.com/emily_annhughes