My research looks to explore the role of social identity in communities undergoing urban regeneration. Using the framework of social identity and social cure, I aim to explore community relations within areas of high deprivation and poverty. Taking a mixed methods approach which works collaboratively with Plymouth Council, I aim to develop our understanding of the social dynamics within these communities and the impact that regeneration schemes may have. The PhD hopes to implement small scale interventions that will incorporate identity building techniques into regeneration strategies, resulting in increased levels of engagement and sustainability within these areas.