Rui Biscaia
Pronoun:
He/him
Institution:
University of Bath
SWDTP Pathways(s)
Advanced Quantitative Methods, Health Wellbeing and Society, Management and Business Studies
Subject Area(s)
Management and business studies, Sport management
Methodological Expertise:
quantitative, Non-empirical/theoretical, Mixed methods
Research Keywords:
Sponsorship, Sport consumer behaviour, Branding, Creation of shared value, Service quality

